Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze

Research output: Contribution to journal › Article › Research

Original language	English
Pages (from-to)	-
Journal	European Journal of Marketing
Publication status	Published - 1 Jan 2017

Cite this

@article{fd6905f9e2c94a2e9ab2364b2bb5c207,

title = "Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types",

author = "A. Cuneo and S. Milberg and {del Amo}, MC and MP. L{\'o}pez-Belbeze",

year = "2017",

month = jan,

day = "1",

language = "English",

pages = "--",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

}