Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze

Research output: Contribution to journal › Article › Research

36 Citations (Scopus)

Original language	English
Article number	37 (1)
Pages (from-to)	-
Journal	European Journal of Marketing
DOIs	https://doi.org/10.1016/j.emj.2018.05.003
Publication status	Published - 2019

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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author = "A. Cuneo and S. Milberg and {del Amo}, MC and MP. L{\'o}pez-Belbeze",

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AU - Cuneo, A.

AU - Milberg, S.

AU - del Amo, MC

AU - López-Belbeze, MP.

PY - 2019

Y1 - 2019

U2 - 10.1016/j.emj.2018.05.003

DO - 10.1016/j.emj.2018.05.003

M3 - Article

SN - 0309-0566

SP - -

JO - European Journal of Marketing

JF - European Journal of Marketing

M1 - 37 (1)

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