Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze

Research output: Contribution to journalArticleResearch

Original languageEnglish
Pages (from-to)-
JournalEuropean Journal of Marketing
Publication statusPublished - 1 Jan 2017

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