Original language | English |
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Pages (from-to) | - |
Journal | European Journal of Marketing |
DOIs | |
Publication status | Published - 1 Jan 2017 |
Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types
A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze
Research output: Contribution to journal › Article › Research