Private label and manufacturer brand choice in a new competitive reality: Using segmentation to capture divergent consumer behavior types

A. Cuneo, S. Milberg, MC del Amo, MP. López-Belbeze

Research output: Contribution to journal › Article › Research

Original language	English
Pages (from-to)	-
Journal	European Journal of Marketing
DOIs	https://doi.org/10.1016/j.emj.2018.05.003
Publication status	Published - 1 Jan 2017

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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AU - Cuneo, A.

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AU - del Amo, MC

AU - López-Belbeze, MP.

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