Abstract
In this paper we describe and analyzethe policies affecting institutional and commercial advertising campaigns disseminated by the General State Administration in Spain during the last term of the People ́sParty presidedby Mariano Rajoy (2016-2018) and the two governments headed by the socialist Pedro Sánchez, the second in coalition with Unidas Podemos (2018-present). Specifically, three aspects are analyzed: the way in which the planning, contracting and evaluation of these campaigns are carried out; the transparency of these processes and their impact on the accounts of media companies; and the parliamentary initiatives related to this matter during the selected period of study.
| Original language | Spanish |
|---|---|
| Pages (from-to) | 71-85 |
| Journal | Derecom |
| Issue number | 33 |
| Publication status | Published - 15 Oct 2022 |