Persuadee Modelling in Computational Argumentation in Marketing

Pilar Dellunde, Marco Mantilla, Jordi Sabater-Mir

Research output: Chapter in BookChapterResearch

Abstract

This article is a position paper on strategic argumentation in multi-agent systems. We study argumentation persuasive dialogues between two agents, one persuader and one persuadee. We analyze a real case study in the field of marketing, not studied before in the automated argumentation literature.

Original languageEnglish
Title of host publicationRecent Advances in Artificial Intelligence Research and Development - Proceedings of the 20th International Conference of the Catalan Association for Artificial Intelligence, CCIA 2017
EditorsIsabel Aguilo, Cecilio Angulo, Rene Alquezar, Alberto Ortiz, Joan Torrens
PublisherIOS Press
Pages215-220
Number of pages6
Volume300
Edition1
ISBN (Electronic)9781614998051
ISBN (Print)978-1-61499-805-1
DOIs
Publication statusPublished - 1 Jan 2017

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume300
ISSN (Print)0922-6389

Keywords

  • Computational models of argument
  • Marketing

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