On brand proliferation with vertical differentiation

Xavier Martínez-Giralt

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Abstract

It is known that under horizontal differentiation whenever firms decide sequentially upon locations and prices, they give up the possibility of proliferation. We propose a spatial model of vertical differentiation to check the robustness of such an outcome to the specification of product differentiation. © 1989.
Original languageEnglish
Pages (from-to)279-286
JournalEconomics Letters
Volume30
DOIs
Publication statusPublished - 1 Jan 1989

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