New media and medical practice

The dissemination of health-related matters through the media undoubtedly has a positive side such as the general public's interest in health and greater knowledge. However, it also has a negative side; reporting of the initial phases of research can be overly optimistic and results can be interpreted as applicable in the short-term. Therefore, there are both pluses and minuses and to ensure that the former outweigh the latter, effective communication between reporters and healthcare professionals is essential. The Internet has revolutionized many aspects of daily life. It has also had a huge impact on medical information for the general public and health professionals as well as on communication between doctors and patients. Notable among the many possibilities provided is that of a "second opinion by e-mail". This is feasible and ethically acceptable since the aim is to help the patient by offering information from an expert. It cannot be considered a doctor-patient relationship. Questions should be dealt with as in a clinical session, although in terms that a layperson can understand.