Neuriscience and advertising. Attention, Emotion and its relationship to the spots awarded at the international advertising festival in Cannes.

E. Añaños

doi:https://doi.org/10.7238/a.v0i54.2613

Neuriscience and advertising. Attention, Emotion and its relationship to the spots awarded at the international advertising festival in Cannes.

Translated title of the contribution: Neuriscience and advertising. Attention, Emotion and its relationship to the spots awarded at the international advertising festival in Cannes.

E. Añaños

Department of Advertising, Public Relations and Audiovisual Communication

Research output: Contribution to journal › Article › Research

Translated title of the contribution	Neuriscience and advertising. Attention, Emotion and its relationship to the spots awarded at the international advertising festival in Cannes.
Original language	Multiple languages
Pages (from-to)	75-95
Journal	Anàlisi
Volume	54
DOIs	https://doi.org/10.7238/a.v0i54.2613
Publication status	Published - 1 Jan 2015

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https://doi.org/10.7238/a.v0i54.2613

https://ddd.uab.cat/record/166319

Cite this

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title = "Neuriscience and advertising. Attention, Emotion and its relationship to the spots awarded at the international advertising festival in Cannes.",

author = "E. A{\~n}a{\~n}os",

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language = "M{\'u}ltiples idiomas",

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AU - Añaños, E.

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