Millennials and the Internet: How Ibero-American students of communication use and value social media

Research output: Contribution to journalArticleResearch

3 Citations (Scopus)

Abstract

© 2019, Anàlisi. Quaderns de Comunicació i Cultura. The use of technologies by the millennial generation has become the subject of analysis of numerous studies. This article presents the results of research carried out in 16 Ibero-American countries with 1,080 university students of communication who reflected on the importance and use they make of social media in their social relations and in their informative and communicative processes. Based on 32,400 data items, the study identifies an international trend in the information habits of students in social media and cyber media websites. In addition, the article warns about a terminological confusion in the students' notion of decisive concepts related to social networks and the new digital communicative scenario.
Original languageEnglish
Pages (from-to)43-63
Number of pages21
JournalAnalisi
Issue number60
DOIs
Publication statusPublished - Jun 2019

Keywords

  • Communication
  • Ibero-America
  • Social media
  • University students
  • Youth

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