Media discourses and marketing strategies in the advertising of the pianola

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@article{ab3883fe1e9b4e53b70aa213ff6c7879,

title = "Media discourses and marketing strategies in the advertising of the pianola",

keywords = "player piano",

author = "Gonz{\'a}lez, {Jordi Roquer}",

year = "2021",

month = feb,

doi = "10.1017/S0261143021000106",

language = "English",

volume = "40",

pages = "42--57",

journal = "Popular Music",

issn = "0261-1430",

publisher = "Cambridge University Press",

number = "1",

}

TY - JOUR

T1 - Media discourses and marketing strategies in the advertising of the pianola

AU - González, Jordi Roquer

PY - 2021/2

Y1 - 2021/2

KW - player piano

UR - https://doi.org/10.1017/S0261143021000106

U2 - 10.1017/S0261143021000106

DO - 10.1017/S0261143021000106

M3 - Article

SN - 0261-1430

VL - 40

SP - 42

EP - 57

JO - Popular Music

JF - Popular Music

IS - 1

ER -