Marketing communication efficiency in the Spanish automobile sector: analysing the role of online advertising through DEA and stochastic frontiers

Albena Pergelova, Diego Prior, Josep Rialp

    Research output: Contribution to journalArticleResearch

    4 Citations (Scopus)
    Original languageSpanish
    Pages (from-to)91-107
    JournalACADEMIA - Revista Latinoamericana de Administración
    Issue number41
    Publication statusPublished - 1 Jan 2008

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