Marketing capabilities in the transition economy of Cuba: the impact of ownership structure

Translated title of the contribution: Marketing capabilities in the transition economy of Cuba: the impact of ownership structure

J. Llonch, J. Rialp

    Research output: Contribution to journal › Article › Research

    Translated title of the contributionMarketing capabilities in the transition economy of Cuba: the impact of ownership structure
    Original languageMultiple languages
    Pages (from-to)27-45
    JournalRevista Romana de Marketing
    Issue number4
    Publication statusPublished - 1 Jan 2009

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