Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile-clothing sector (part 2)

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Abstract

Purpose - This is the second of two papers which examine the Italian and Spanish textile-clothing sector. The purpose of this paper is to focuse on the key factors in the international performance of textile manufacturing companies. Design/methodology/approach - In order to compare Spanish and Italian cases, the empirical study used a standardized questionnaire for collecting data. The cases analysed are respectively geographical zones with a great tradition in textile-clothing industry in their country, Catalonian (in the Spanish case) and Lombardian business (in the Italian case). Findings - It was found that international experience is the main factor in the export performance for both cases but investment in R&D and export experience have been the keys for explaining the major export performance of the Italian businesses. Research limitations/implications - The sample is formed basically from small textile-clothing business (with less than 500 employees). Originality/value - The paper is of value in that it provides a comparative study of the main factors that have affected the export performance of the Spanish and Italian businesses. A wide range of factors has been studied, including characteristics of the business, such as size, dispersion of sales and export experience.
Original languageEnglish
Pages (from-to)24-40
JournalJournal of Fashion Marketing and Management
Volume11
DOIs
Publication statusPublished - 6 Mar 2007

Keywords

  • Competitive strategy
  • Exports
  • Italy
  • Marketing strategy
  • Spain
  • Textile industry

Fingerprint Dive into the research topics of 'Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile-clothing sector (part 2)'. Together they form a unique fingerprint.

Cite this