| Original language | Spanish |
|---|---|
| Pages (from-to) | 13-28 |
| Journal | Questiones Publicitarias |
| Issue number | 12 |
| Publication status | Published - 1 Jan 2007 |
La publicidad televisiva ante el reto de la interactividad
E. Prado, R. Franquet, X. Ribes, M.T. Soto Sanfiel, D. Fernández Quijada
Research output: Contribution to journal › Article › Research