| Original language | Spanish |
|---|---|
| Pages (from-to) | 91-107 |
| Journal | Questiones Publicitarias |
| Volume | 16 |
| Publication status | Published - 1 Jan 2011 |
La incidencia de la RSC en la marca: del ensayismo español al cientificismo anglosajón
Jaime Alberto Orozco Toro, David Roca Correa
Research output: Contribution to journal › Article › Research