Abstract
Transmedia communication is based on creating narratives using different media and platforms. A study by Carme Ferré-Pavia, professor at UAB, and Diego Montoya Bermúdez (Universidad Javeriana de Cali, Colombia) analyzes whether digital media have changed in any way the Latin American electoral communication campaigns since the Colombian and Mexican elections of 2018.
| Translated title of the contribution | Transmedia communication, a new way to disseminate... the old? |
|---|---|
| Original language | Catalan |
| Journal | UAB Divulga |
| Publication status | Published - 2023 |