The purpose of this paper is to propose a psychosociological approach to the configuration of human bonds, on the one hand, and a methodological reflection on the analysis, on the other. The bonds are analyzed in their less explicit side, in order to reveal those emotional and representational elements which tend to express themselves an unclear and obscure way. The empirical research material has been a set of jokes told in different focus groups, with participants located in similar social positions. We analysed the associative chains developed in group dynamics, presenting methodological schemes for each particular analysis. The “latent accounts” arising from the analysis of each discussion group exhibit significant differences which are expressive of link models specific to each social context. Additionally, the phenomenon of the joke is confirmed as a valuable tool for social research.