Internet and User-Generated Content Versus High Street Travel Agencies: A Latent Gold Segmentation in the Context of Italy

Giacomo Del Chiappa, María Del Carmen Alarcón-Del-Amo, Carlota Lorenzo-Romero

Research output: Contribution to journalArticleResearchpeer-review

20 Citations (Scopus)

Abstract

Copyright © Taylor & Francis Group, LLC. This study aims at profiling Italian consumers based on their views for and against disintermediation along with the extent to which user-generated content (UGC), rather than information provided by high street travel agencies, influences their choices. A web-based survey was carried out and a convenience sample of 1,699 complete questionnaires was obtained. Latent gold segmentation was applied to three factors identified by running exploratory factor analysis on a list of 12 statements used to investigate the respondents’ views toward the topic of disintermediation and UGC. Three clusters were identified: “lookers,” “moderate bookers,” and “bookers.” A chi-square test shows that significant differences exist between the three clusters based on age, education, income, and the extent to which they change accommodation suggested by a travel agent after having read UGC. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given.
Original languageEnglish
Pages (from-to)197-217
JournalJournal of Hospitality Marketing and Management
Volume25
Issue number2
DOIs
Publication statusPublished - 17 Feb 2016

Keywords

  • disintermediation
  • high street travel agencies
  • Italy
  • latent segmentation
  • sociodemographic characteristics
  • user-generated content

Fingerprint Dive into the research topics of 'Internet and User-Generated Content Versus High Street Travel Agencies: A Latent Gold Segmentation in the Context of Italy'. Together they form a unique fingerprint.

Cite this