International Marketing Research. Opportunities and Challenges in the XXIst Century

Alex Rialp (Editor), Josep Rialp (Editor)

    Research output: Book/ReportBookResearch

    Original languageEnglish
    Place of PublicationAmsterdam (NL)
    Number of pages426
    Volume17
    Edition1
    Publication statusPublished - 1 Jan 2007

    Publication series

    NameAdvances in International Marketing (Book Series)

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