International Marketing Research. Opportunities and Challenges in the XXIst Century

Alex Rialp (Editor), Josep Rialp (Editor)

Research output: Book/ReportBookResearch

Original languageEnglish
Place of PublicationAmsterdam (NL)
Number of pages426
Volume17
Edition1
Publication statusPublished - 1 Jan 2007

Publication series

NameAdvances in International Marketing (Book Series)

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