Intel·ligència artificial :: reptes, riscos i oportunitats per a l'ecosistema publicitari

Alfonso González Quesada; Patrícia Lázaro Pernias

doi:10.5565/rev/qp.412

Intel·ligència artificial : reptes, riscos i oportunitats per a l'ecosistema publicitari

Translated title of the contribution: Artificial Intelligence :: challenges, risks and opportunities for the advertising ecosystem

Alfonso González Quesada, Patrícia Lázaro Pernias

Research output: Contribution to journal › Article › Research › peer-review

Abstract

Artificial Intelligence has burst into our lives, also into the creative and strategic landscape of brands and advertisers. This editorial reflects on the opportunities, challenges and risks of adopting generative AI in the world of advertising, without forgetting how it should be integrated into the university training environment.

Translated title of the contribution	Artificial Intelligence :: challenges, risks and opportunities for the advertising ecosystem
Original language	Catalan
Pages (from-to)	0005-10
Number of pages	6
Journal	Questiones publicitarias (Internet)
Volume	8
Issue number	35
DOIs	https://doi.org/10.5565/rev/qp.412
Publication status	Published - 24 Jan 2025

Keywords

Advertising
Artificial intelligence
Creativity
Strategy
Publicidad
Inteligencia artificial
Creatividad
Estrategia
Publicitat
Intel·ligència artificial
Creativitat
Estratègia

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10.5565/rev/qp.412Licence: CC BY

https://ddd.uab.cat/record/306906

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Intel·ligència artificial : reptes, riscos i oportunitats per a l'ecosistema publicitari

Abstract

Keywords

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