TY - JOUR
T1 - Influence of interactivity on emotions and enjoyment during consumption of audiovisual fictions
AU - Soto-Sanfiel, María Teresa
AU - Aymerich-Franch, Laura
AU - Ribes-Guàrdia, F. Xavier
AU - Martínez-Fernández, J. Reinaldo
PY - 2011/12/1
Y1 - 2011/12/1
N2 - The effect of interactivity, content and type of instructions on emotions and enjoyment in audiovisual fictions was observed in order to obtain data on interactive entertainment 310 university students were randomly assigned to one of six experimental situations, combining: modality of consumption (interactive or non-interactive), content (happy or sad ending) and type of instructions (operative or affective). Then, all subjects were asked about the emotions, enjoyment and gratification they experienced while watching the film. Main results show the existence of differences in some emotions depending on the modality of film perception. The interactive modality produces higher levels of interest, surprise and guilt compared to the conventional modality. Besides, the analysis shows that interactivity, in itself, does not affect enjoyment. These and other findings are discussed in relation to media entertainment. Copyright © 2011 Inderscience Enterprises Ltd.
AB - The effect of interactivity, content and type of instructions on emotions and enjoyment in audiovisual fictions was observed in order to obtain data on interactive entertainment 310 university students were randomly assigned to one of six experimental situations, combining: modality of consumption (interactive or non-interactive), content (happy or sad ending) and type of instructions (operative or affective). Then, all subjects were asked about the emotions, enjoyment and gratification they experienced while watching the film. Main results show the existence of differences in some emotions depending on the modality of film perception. The interactive modality produces higher levels of interest, surprise and guilt compared to the conventional modality. Besides, the analysis shows that interactivity, in itself, does not affect enjoyment. These and other findings are discussed in relation to media entertainment. Copyright © 2011 Inderscience Enterprises Ltd.
KW - Audiovisual narratives
KW - Communication
KW - Emotions
KW - Enjoyment
KW - Interactivity
KW - Motivation
KW - Narratives
UR - http://www.scopus.com/inward/record.url?scp=84858832295&partnerID=8YFLogxK
U2 - https://doi.org/10.1504/IJART.2011.037774
DO - https://doi.org/10.1504/IJART.2011.037774
M3 - Article
VL - 4
SP - 111
EP - 129
JO - International Journal of Arts and Technology
JF - International Journal of Arts and Technology
SN - 1754-8853
IS - 1
ER -