How to measure born-global firms' orientation towards international markets?

Translated title of the contribution: How to measure born-global firms' orientation towards international markets?

Rosalina Torres-Ortega, Alex Rialp-Criado, Josep Rialp-Criado, Mª Cristina Stoian

Research output: Contribution to journalArticleResearch

Translated title of the contributionHow to measure born-global firms' orientation towards international markets?
Original languageMultiple languages
Pages (from-to)107-123
JournalRevista Española de Investigación en Marketing ESIC
Volume19
Issue number2
DOIs
Publication statusPublished - 1 Jan 2015

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