Original language | English |
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Pages (from-to) | 795-814 |
Journal | International Journal of Market Research |
Volume | 58 |
Issue number | 6 |
DOIs | |
Publication status | Published - 1 Jan 2016 |
How local/global is your brand? A technique to assess brand categorisation
Joan Llonch-Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva
Research output: Contribution to journal › Article › Research › peer-review
7
Citations
(Scopus)