How local/global is your brand? A technique to assess brand categorisation

Joan Llonch-Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)795-814
JournalInternational Journal of Market Research
Volume58
Issue number6
DOIs
Publication statusPublished - 1 Jan 2016

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