How local/global is your brand? A technique to assess brand categorisation

Joan Llonch-Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

Research output: Contribution to journal › Article › Research › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	795-814
Journal	International Journal of Market Research
Volume	58
Issue number	6
DOIs	https://doi.org/10.2501/IJMR-2016-046
Publication status	Published - 1 Jan 2016

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AU - Llonch-Andreu, Joan

AU - López-Lomelí, Miguel Ángel

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