© 2013 by IGI Global. All rights reserved. The introduction of IT in the learning process has completely transformed the way in which training is taught today, and the process of attracting new students has changed. This chapter discusses the changes in communication to new students and describes the main techniques to attract them to the Website of a business school or educational institution.
|Title of host publication||Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage|
|Number of pages||7|
|Publication status||Published - 30 Jun 2013|