Higher education and IT

Lluís Jovell Turró, Montserrat Peñarroya Farell

Research output: Chapter in BookChapterResearchpeer-review

Abstract

© 2013 by IGI Global. All rights reserved. The introduction of IT in the learning process has completely transformed the way in which training is taught today, and the process of attracting new students has changed. This chapter discusses the changes in communication to new students and describes the main techniques to attract them to the Website of a business school or educational institution.
Original languageEnglish
Title of host publicationStrategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage
Pages120-127
Number of pages7
DOIs
Publication statusPublished - 30 Jun 2013

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