#Globalcitizen: An explorative Twitter analysis of global identity and sustainability communication

Marie Merle, Gerhard Reese, Stefan Drews

Research output: Contribution to journalArticleResearch

21 Citations (Scopus)


© 2019 by the authors. (1) Background: global citizenship is often associated with pro-social and pro-environmental attitudes, beliefs and behaviors. Much of this research relies on questionnaire studies, whereas studies drawing on naturally occurring daily communications are under-used. In this paper, we analyse the content that users publish on Twitter related to the issue of global identity and citizenship. (2) Methods: we assessed word frequencies and associated hashtags of 35,237 tweets marked with the hashtag #globalcitizen. A sentiment analysis was conducted to investigate the moods and emotions of the tweets. (3) Results: in line with expectations derived from social identity theory, we found that associated words and hashtags were more often linked to themes of common good/disadvantaged groups than they were to the topic of nature and environment. Providing evidence for an empowerment function of global citizenship, the sentiment analysis suggests that global citizenship is related to rather positive emotions. (4) Conclusion: these findings reveal how identity constructions in social media predict associated contents and possibly pathways to social change.
Original languageEnglish
Article number3472
Issue number12
Publication statusPublished - 1 Jan 2019


  • Global citizenship
  • Global identity
  • Globalization
  • Sentiment analysis
  • Social identity
  • Social networks
  • Twitter


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