Abstract
Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
| Translated title of the contribution | Estrategias de MArketing Globales para la promoción de productos de lujo |
|---|---|
| Original language | English |
| Number of pages | 329 |
| ISBN (Electronic) | 9781466699595 |
| Publication status | Published - Mar 2016 |
Keywords
- marketing global
- promoción
- productos lujo