© 2017 Informa UK Limited, trading as Taylor & Francis Group. In a natural experiment, we observed that the influence of a norm depended upon the gender and cultural background of participants. Both gender and cultural background contributed to the effect of peer pressure that partly controlled against the act of cheating among participants as they completed a group task. Furthermore, both factors served to describe the characteristics of hardworking individuals in the group. We therefore conclude that the effectiveness of a norm in a group is expected to depend upon the presence of hardworking individuals therein.
- peer effects