Gender and culture: do they matter for norms?

Research output: Contribution to journalArticleResearchpeer-review

Abstract

© 2017 Informa UK Limited, trading as Taylor & Francis Group. In a natural experiment, we observed that the influence of a norm depended upon the gender and cultural background of participants. Both gender and cultural background contributed to the effect of peer pressure that partly controlled against the act of cheating among participants as they completed a group task. Furthermore, both factors served to describe the characteristics of hardworking individuals in the group. We therefore conclude that the effectiveness of a norm in a group is expected to depend upon the presence of hardworking individuals therein.
Original languageEnglish
Pages (from-to)1423-1427
JournalApplied Economics Letters
Volume24
Issue number19
DOIs
Publication statusPublished - 11 Nov 2017

Keywords

  • Culture
  • gender
  • norm
  • peer effects

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