Founding-owner’s dilemmas in an emerging market: from Industrial Andina S.A. to NSG service stations

Nestor U. Salcedo*, Miguel Garcia-Cestona, Katherina Kuschel

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review


Learning outcomes: A student can evaluate the variables related to the corporate governance decision for the future of the companies while simultaneously facing other internal factors, such as understanding the owner's address style. In addition, the student will be able to balance and weigh current resources, understanding that the conceptual frameworks of agency theory, resource dependence theory, agency and transaction costs, as well as the types of leadership and power are useful to understand this type of companies, common in emerging markets. Case overview/synopsis: This case describes the actions of Nestor Salcedo Guevara, founding partner of Industrial Andina S.A. and owner of NSG Service Stations, companies focused on industrial manufacturing and retail fuel sales, respectively. The case covers a period of 40 years, from the founding of Industrial Andina S.A. in 1978, its restructuring into a family business in 1982, the strategic decisions concerning the political and economic situations from the eighties to the new millennium, and the creation of NSG Service Stations in the year 2000, until August 2018, when Nestor faced the decision to expand NSG Service Stations and reactivate Industrial Andina SA with new projects. Therefore, Nestor must decide the next steps for the future of both companies. This case study highlights several challenges of business economics and administrative strategy facing entrepreneurs or experienced managers and allows to discuss in class concepts of corporate governance such as ownership structure, incomplete contracts, management styles and defensive strategies associated with the power of the CEO - Owner. Complexity academic level: Undergraduate students in Business Administration or Economics and post-graduate MBA. Business Economics courses, Strategic Management, Corporate Governance courses. Supplementary materials: Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes. Subject code: CSS 11: Strategy.

Translated title of the contributionDilemas del propietario fundador en un mercado emergente: de Industrial Andina S.A. a estaciones de servicio NSG
Original languageEnglish
Pages (from-to)1-38
Number of pages38
JournalEmerald Emerging Markets Case Studies
Issue number1
Publication statusPublished - 3 Jan 2020


  • Business initiative
  • Corporate governance
  • Corporate ownership
  • Entrepreneurship
  • Event strategy/leadership
  • Family firms
  • Organizational behaviour
  • Strategy


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