Focus Your Marketing Strategy and Learn from your Costumers! The Experience of Spanish Textil Leaders: Proceedings of the 16th Annual International Conference of the Association of MAnagement and the International Association of Management

E García Álvarez, J López Sintas, J Quincy-Bryant (Editor)

    Research output: Book/ReportProceedingResearch

    Original languageUndefined/Unknown
    Place of PublicationVirginia Beach (ES)
    Number of pages22
    Publication statusPublished - Jun 1998

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