Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalisation: The Case of a Western Exporter Entering China

Research output: Chapter in BookChapterResearch

Original languageEnglish
Title of host publicationInternational Business and Emerging Economy Firms. Volume I; Universal Issues and the Chinese Perspective.
Pages221-251
Number of pages30
Volume1
Edition1
Publication statusPublished - 1 Jan 2019

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