Projects per year
Abstract
This interdisciplinary research, carried out by LAICOM reviews the concept quality communication and designs a 26 values glossary within the ibero-American context. Values are selected by applying a content analysis to 3 documents of feat social consensus: the "Human Rights Act" (1948), the "Federal Brazilian Constitution" (1988), and the "Spanish Constitution (1978); and are defined in three dimensions: human, social and education. Finally, a protocol is proposed and validated by a test of reception, which serves to measure and compare the load of values transmitted by any process of communication. This protocol is tested and corrected through two focus groups of communication experts (10 each), who first had to evaluate 4 TV ads and second discuss about results collected.
Original language | Spanish |
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Pages (from-to) | 158-204 |
Journal | Prisma Social |
Volume | 11 |
Publication status | Published - 1 Jan 2013 |
Keywords
- Communication
- Interdisciplinary
- Measuring
- Quality
- Values
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Dive into the research topics of 'Medición y evaluación de valores en contenidos audiovisuales desde un abordaje interdisciplinar'. Together they form a unique fingerprint.Projects
- 1 Finished
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PROTOCOLO PARA LA MEDICION Y EVALUACION DE VALORES EN CONTENIDOS AUDIOVISUALES
Rodríguez Bravo, Á. (Principal Investigator), Barrio Fraile, E. (Scholar), Morales Morante, L. F. (Researcher on contract), Castellblanque Ramiro, M. (Investigator), Cristiane, D. (Investigator), Enrique Jimenez, A. M. (Investigator), Lage Fombuena, A. (Investigator), Lopes Da Silva, E. A. (Investigator), Luiz, G. (Investigator), Mas Manchón, L. (Investigator), Montoya Vilar, N. (Investigator), Morales Serrano, F. (Investigator) & Soler Pujals, P. (Investigator)
1/01/13 → 31/12/15
Project: Research Projects and Other Grants