This article analyzes the political communication on Twitter of the Government of Spain at the height of the Covid-19 pandemic. The #EsteVirusloParamosUnidos campaign on Twitter is monitored during the dates, with the worst results in terms of fatalities (March 31st– April 4th, 2020). In total, the sample included 398,523 tweets in four data sets. Through Social Network Analysis, the main actors and the main interactions between users were identified. The research shows a high coincidence between the typology of the press conference spokespersons and the main actors on the analyzed hashtag, prioritizing the Spanish administration and the armed forces. There was also a high relationship of the main opinion leaders with their “natural spectrum.” We conclude that in this hashtag, there was a “war-like” atmosphere. Via the computer-based text analysis, we identify that the word ‘government’ was mentioned more than medical words, and some military-like terms were present.
|Translated title of the contribution||#EsteVirusloParamosUnidos: War-like political communication on Twitter. Creating homogeneous communities in the Covid-19 crisis|
|Number of pages||15|
|Journal||Estudios Sobre el Mensaje Periodistico|
|Publication status||Published - 12 Nov 2021|