TY - JOUR
T1 - #EsteVirusloParamosUnidos
T2 - Comunicación política de guerra en Twitter. Creación de comunidades homogéneas en la crisis de Covid-19
AU - Tous-Rovirosa, Anna
AU - Dergacheva, Daria
N1 - Publisher Copyright:
© 2021 Universidad Complutense de Madrid. All rights reserved.
PY - 2021/11/12
Y1 - 2021/11/12
N2 - This article analyzes the political communication on Twitter of the Government of Spain at the height of the Covid-19 pandemic. The #EsteVirusloParamosUnidos campaign on Twitter is monitored during the dates, with the worst results in terms of fatalities (March 31st– April 4th, 2020). In total, the sample included 398,523 tweets in four data sets. Through Social Network Analysis, the main actors and the main interactions between users were identified. The research shows a high coincidence between the typology of the press conference spokespersons and the main actors on the analyzed hashtag, prioritizing the Spanish administration and the armed forces. There was also a high relationship of the main opinion leaders with their “natural spectrum.” We conclude that in this hashtag, there was a “war-like” atmosphere. Via the computer-based text analysis, we identify that the word ‘government’ was mentioned more than medical words, and some military-like terms were present.
AB - This article analyzes the political communication on Twitter of the Government of Spain at the height of the Covid-19 pandemic. The #EsteVirusloParamosUnidos campaign on Twitter is monitored during the dates, with the worst results in terms of fatalities (March 31st– April 4th, 2020). In total, the sample included 398,523 tweets in four data sets. Through Social Network Analysis, the main actors and the main interactions between users were identified. The research shows a high coincidence between the typology of the press conference spokespersons and the main actors on the analyzed hashtag, prioritizing the Spanish administration and the armed forces. There was also a high relationship of the main opinion leaders with their “natural spectrum.” We conclude that in this hashtag, there was a “war-like” atmosphere. Via the computer-based text analysis, we identify that the word ‘government’ was mentioned more than medical words, and some military-like terms were present.
KW - #estevirusloparamosunidos
KW - Coronavirus
KW - Covid-19
KW - Institutional campaign
KW - Pandemics
KW - Political communication
KW - SNA
KW - Spain
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=85120072861&partnerID=8YFLogxK
U2 - https://doi.org/10.5209/ESMP.75758
DO - https://doi.org/10.5209/ESMP.75758
M3 - Artículo
AN - SCOPUS:85120072861
SN - 1134-1629
VL - 27
SP - 1227
EP - 1241
JO - Estudios Sobre el Mensaje Periodistico
JF - Estudios Sobre el Mensaje Periodistico
IS - 4
ER -