Emotion is consumption: Subjectification and assemblages

Viviane Giusti Balestrin, Marlene Neves Strey, Miquel Domènech Argemí

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)


In this article we argue that the concept of emotion has mutated into mere consumption, and we explore the processes of subjectification involved. We start by outlining the transformation of an industrial society into a post-industrial one. We then show the usefulness of Deleuze and Guattari's concept of 'assemblage', insofar as it problematizes the material, social and semiotic aspects involved.
Original languageEnglish
Pages (from-to)121-132
JournalAthenea Digital: Revista de Pensamiento e Investigacion Social
Issue number13
Publication statusPublished - 28 Aug 2008


  • Assemblage
  • Consumption
  • Emotion
  • Subjectification


Dive into the research topics of 'Emotion is consumption: Subjectification and assemblages'. Together they form a unique fingerprint.

Cite this