El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias

Translated title of the contribution: Creative stagnation of radio advertising in the new sound scenario: analysis of the tone and style of advertisements

Anna Fajula Payet, Mariluz Barbeito Veloso, Juan José Perona Páez

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

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Social Sciences

Arts and Humanities

Earth and Planetary Sciences

Psychology