El estado de la cuestión de la investigación sobre la comunicación digital de las universidades

Translated title of the contribution: State of the art in research on digital communication in universities

Andrea Oliveira, Paul Capriotti, Ileana Zeler

Research output: Contribution to journalArticleResearchpeer-review


This article analyses the current state of research on institutional digital communication in universities. An analysis of WOS- and Scopus-indexed research on the subject over the last 30 years (1990-2020) was carried out based on seven factors: volume and evolution of scientific production; number of universities and geographical area; communication tools; social networks; communication dimensions, and content. The results reveal a considerable increase in articles on digital communication in the last decade, mainly in Iberian and Hispanic journals (Spain, Portugal, Latin America). Studies focusing on websites and social networks were found to be especially common, particularly in relation to digital presence and online institutional information. Inferential and in-depth studies are proposed to allow a more detailed assessment of the state of the art in this emerging field of research.
Translated title of the contributionState of the art in research on digital communication in universities
Original languageSpanish
Pages (from-to)1-18
Number of pages18
JournalRedmarka. Revista de Marketing Aplicado
Issue number2
Publication statusPublished - 16 Dec 2022


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