Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia
Maria Margarita Gutierrez Gutierrez, Juan Jose Perona Paez, Cesar Augusto Ruiz-Agudelo, Francisco de Paula Gutiérrez-Bonilla
Research output: Contribution to journal › Article › Research › peer-review
2Downloads
(Pure)
Fingerprint
Dive into the research topics of 'Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia'. Together they form a unique fingerprint.