Del tiempo medido a los tiempos vividos

The article analyses the commodification of time in capitalist societies, supposing it is homogeneous, quantifiable and transformable into money. All these aspects favour the desired "productivity". Consequently, time dedicated to activities that fall outside the boundaries of the market have been determined and subordinated by paid work time. This issue affects men and women differently because of the different social roles assigned in a patriarchal society. Alternatively, we propose to focus the organization of social time from sustainability of life, giving centrality to time that falls outside the sphere of the market, particularly time spent in life caring.