Cultural influence on the adoption of social networking sites

María del Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Miguel Ángel Gómez-Borja

Research output: Contribution to journal › Article › Research › peer-review

9 Citations (Scopus)

Original language	English
Pages (from-to)	277-300
Journal	International Journal of Market Research
Volume	58
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-2016-015
Publication status	Published - 1 Jan 2016

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title = "Cultural influence on the adoption of social networking sites",

author = "Alarc{\'o}n-del-Amo, {Mar{\'i}a del Carmen} and Carlota Lorenzo-Romero and G{\'o}mez-Borja, {Miguel {\'A}ngel}",

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T1 - Cultural influence on the adoption of social networking sites

AU - Alarcón-del-Amo, María del Carmen

AU - Lorenzo-Romero, Carlota

AU - Gómez-Borja, Miguel Ángel

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DO - 10.2501/IJMR-2016-015

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JO - International Journal of Market Research

JF - International Journal of Market Research

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