This paper presents the case study of cruise tourism in the city of Barcelona. From a position of marginalization for decades, this type has become a symbol of tourism development in the city, especially after the conclusion of the Olympic Games in Barcelona. We demonstrate how the combination of proper promotion by the Turisme de Barcelona Consortium and the continuous investments on cruiser traffic in the port city are behind this success story.
|Journal||Boletin de la Asociacion de Geografos Espanoles|
|Publication status||Published - 1 Jan 2012|
- Cruise tourism
- Destination branding