Cruise tourism in Barcelona: From marginality to international leadership

Luis Alfonso Garay Tamajón; Gemma Cánoves Valiente

Cruise tourism in Barcelona: From marginality to international leadership

Luis Alfonso Garay Tamajón, Gemma Cánoves Valiente

Department of Geography

Research output: Contribution to journal › Article › Research › peer-review

Abstract

This paper presents the case study of cruise tourism in the city of Barcelona. From a position of marginalization for decades, this type has become a symbol of tourism development in the city, especially after the conclusion of the Olympic Games in Barcelona. We demonstrate how the combination of proper promotion by the Turisme de Barcelona Consortium and the continuous investments on cruiser traffic in the port city are behind this success story.

Original language	English
Journal	Boletin de la Asociacion de Geografos Espanoles
Issue number	60
Publication status	Published - 1 Jan 2012

Keywords

Barcelona
Cruise tourism
Destination branding
Infrastructures

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abstract = "This paper presents the case study of cruise tourism in the city of Barcelona. From a position of marginalization for decades, this type has become a symbol of tourism development in the city, especially after the conclusion of the Olympic Games in Barcelona. We demonstrate how the combination of proper promotion by the Turisme de Barcelona Consortium and the continuous investments on cruiser traffic in the port city are behind this success story.",

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AB - This paper presents the case study of cruise tourism in the city of Barcelona. From a position of marginalization for decades, this type has become a symbol of tourism development in the city, especially after the conclusion of the Olympic Games in Barcelona. We demonstrate how the combination of proper promotion by the Turisme de Barcelona Consortium and the continuous investments on cruiser traffic in the port city are behind this success story.

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KW - Destination branding

KW - Infrastructures

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