Creativity at work: the production of work for sale by brand ambassadors

Guillaume Dumont

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)


© 2017 Informa UK Limited, trading as Taylor & Francis Group. Creative work has emerged at the core of the new economy and is primarily studied in the art and the media, music and advertising business. This article presents data from an ethnographic research with professional rock climbers. It argues that the production of work for sale by these climbers is a form of creative work. The thread of the argument is twofold. First, their work is inextricably intertwined and paced with highly creative activities. Second, it is anchored in a complex system of communication aiming for the production and dissemination of experiences through media production.
Original languageEnglish
Pages (from-to)69-82
JournalJournal of Cultural Economy
Issue number1
Publication statusPublished - 2 Jan 2018


  • Creative work
  • ethnography
  • independent contracting
  • media work
  • rock climbing


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