Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19: la comunicación de las empresas energéticas españolas en Twitter Corporate

Translated title of the contribution: Corporate Social Responsibility and Covid-19 health crisis: Communication of Spanish energy companies on Twitter

Ileana Zeler, Andrea Oliveira, Raquel Triano Morales

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Corporate Social Responsibility (CSR) is considered a legitimizing activity for organizations and an essential value for reputation fundamentally in crises. Social networks, especially Twitter, are beneficial tools for CSR communication. This social network is considered the ideal tool for communication management during critical situations. Thus, the main objective of this research is to analyze how the most responsible companies in the Spanish energy sector communicate their CSR actions and policies during the pandemic on Twitter. Through the content analysis of 3,146 tweets published during 12 months, the study evaluates the activity, topics and communicative approach of CSR messages posted during the health crisis. Despite the pandemic situation, the results suggest that organizations have not significantly changed their roadmap in the communication of their CSR actions.

Translated title of the contributionCorporate Social Responsibility and Covid-19 health crisis: Communication of Spanish energy companies on Twitter
Original languageSpanish
Pages (from-to)451-468
Number of pages18
JournalRevista de Comunicacion
Volume81
Issue number1
DOIs
Publication statusPublished - 18 Mar 2022

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