Business model evaluation: Quantifying walmart's sources of advantage

Humberto Brea-Solís, Ramon Casadesus-Masanell, Emili Grifell-Tatjé

Research output: Contribution to journalArticleResearchpeer-review

55 Citations (Scopus)


© 2014 Strategic Management Society. We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and their profit consequences. The method is applied to Walmart by building a qualitative representation of its business model and mapping that representation on an analytical model that quantifies the company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but, most importantly, on its implementation (how the levers are pulled).
Original languageEnglish
Pages (from-to)12-33
JournalStrategic Entrepreneurship Journal
Issue number1
Publication statusPublished - 1 Jan 2015


  • Business model
  • Business model evaluation
  • Business strategy
  • Productivity
  • Retailing
  • Walmart


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