Audiències i streamers a Twitch: patrons de consum i producció en l’àmbit hispanoparlant

In the context of the struggle for audience attention, Twitch has gained ground by offering live broadcasts of user-generated content. This article quantifies this platform by focusing on the Spanish-speaking community, specifically by analysing the broadcast patterns of streamers, audience distribution and consumption cycles. The results show massive, consolidated audiences with cyclical patterns, as well as clear differences between amateur and professional creators; the latter capture the majority of the audience and have generated production routines comparable those in the TV industry.