Assessing Advertising Efficiency

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@article{f55641e598f541e3bcd0900d9fd56e0b,

title = "Assessing Advertising Efficiency",

author = "Albena Pergelova and Diego Prior and Josep Rialp",

year = "2010",

month = sep,

doi = "10.2753/joa0091-3367390303",

language = "Indefinido/desconocido",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

}