Application of Social Media Tools by Retailers

María del Carmen Alarcón del Amo, Carlota Lorenzo Romero, Efthymios Constantinides, Stanley Loh Eldon Y. Li (Editor)

    Research output: Chapter in BookChapterResearch

    Original languageEnglish
    Title of host publicationOrganizations and Social Networking: Utilizing Social Media to Engage Consumers
    Place of PublicationHershey (US)
    Pages214-235
    Number of pages21
    Edition1
    Publication statusPublished - 1 Jan 2013

    Publication series

    NameAdvances in Marketing, Customer Relationship Management, and E-Services

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