Application of Social Media Tools by Retailers

María del Carmen Alarcón del Amo; Carlota Lorenzo Romero; Efthymios Constantinides; Stanley Loh Eldon Y. Li

Application of Social Media Tools by Retailers

María del Carmen Alarcón del Amo, Carlota Lorenzo Romero, Efthymios Constantinides, Stanley Loh Eldon Y. Li (Editor)

Research output: Chapter in Book › Chapter › Research

Original language	English
Title of host publication	Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Place of Publication	Hershey (US)
Pages	214-235
Number of pages	21
Edition	1
Publication status	Published - 1 Jan 2013

Publication series

Name	Advances in Marketing, Customer Relationship Management, and E-Services

Cite this

Amo, María del Carmen Alarcón del ; Romero, Carlota Lorenzo ; Constantinides, Efthymios ; Eldon Y. Li, Stanley Loh (Editor). / Application of Social Media Tools by Retailers. Organizations and Social Networking: Utilizing Social Media to Engage Consumers. 1. ed. Hershey (US), 2013. pp. 214-235 (Advances in Marketing, Customer Relationship Management, and E-Services).

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year = "2013",

month = jan,

day = "1",

language = "English",

isbn = "978-1-4666-4026-9",

series = "Advances in Marketing, Customer Relationship Management, and E-Services",

pages = "214--235",

booktitle = "Organizations and Social Networking: Utilizing Social Media to Engage Consumers",

edition = "1",

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Application of Social Media Tools by Retailers. / Amo, María del Carmen Alarcón del; Romero, Carlota Lorenzo; Constantinides, Efthymios; Eldon Y. Li, Stanley Loh (Editor).

Organizations and Social Networking: Utilizing Social Media to Engage Consumers. 1. ed. Hershey (US), 2013. p. 214-235 (Advances in Marketing, Customer Relationship Management, and E-Services).

Research output: Chapter in Book › Chapter › Research

TY - CHAP

T1 - Application of Social Media Tools by Retailers

AU - Amo, María del Carmen Alarcón del

AU - Romero, Carlota Lorenzo

AU - Constantinides, Efthymios

A2 - Eldon Y. Li, Stanley Loh

PY - 2013/1/1

Y1 - 2013/1/1

M3 - Chapter

SN - 978-1-4666-4026-9

T3 - Advances in Marketing, Customer Relationship Management, and E-Services

SP - 214

EP - 235

BT - Organizations and Social Networking: Utilizing Social Media to Engage Consumers

CY - Hershey (US)

ER -