Although the analysis of male attractiveness models is key to shed light into the prevention of gender-based violence (GBV), it is not always easy to access crucial information about these models. Research shows that inadequate data collection techniques can lead to reproducing superficial arguments confirming existing stereotypes instead of tackling with the real connections. Using communicative daily life stories and communicative focus groups, we take on the challenge of accessing the existing models of male attractiveness' foundations. These techniques are used to collect data about the specific attractiveness models into which adolescents are socialized and their potential link to violence. We argue that the communicative orientation furthers the scientific understanding of the dominant traditional model of masculinity that socializes into GBV and the new alternative model of masculinity that socializes into its overcoming. The use of communicative techniques is showed to empower participants to question their attractive preferences. © The Author(s) 2014.
- communicative techniques
- new alternative masculinities
- traditional masculinities