Análisis de los sitios webs de las catedrales de Europa: estructura, contenidos y estrategias comunicativas en la era pandémica

Translated title of the contribution: Analysis of the websites of cathedrals in Europe: structure, content and communication strategies in the pandemic era

Santiago Tejedor Calvo, Fernanda Esperanza Tusa, Jesús Martínez

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)
1 Downloads (Pure)

Abstract

This research arises with the aim of analyzing the quality of the websites of European cathedrals and determining how successful their online communication strategies have been. To do, a qualitative methodology based on content analysis and virtual ethnography is applied. As a result, it is inferred that, when speaking of cathedrals, one speaks of a heritage resource highly exploited by cultural tourism on an international scale, but with the COVID-19 pandemic crisis they migrated their tourist proposals from face-to-face to virtual environments, promoting immersive tours, with the use of new technologies through its web portals. The challenge that remains to be taken up is to create, in the field of religious tourism, true user-centered experiences in a context of the metaverse and digitized and infotechnological lives.
Translated title of the contributionAnalysis of the websites of cathedrals in Europe: structure, content and communication strategies in the pandemic era
Original languageSpanish
Article numbere236868
Number of pages13
JournalTransinformacao
Volume35
DOIs
Publication statusPublished - 24 Apr 2023

Fingerprint

Dive into the research topics of 'Analysis of the websites of cathedrals in Europe: structure, content and communication strategies in the pandemic era'. Together they form a unique fingerprint.

Cite this