@inbook{72eb45bf745c4781ae306ba211248b45,
title = "Advertisements that Follow Users Online and Their Effect on Consumers{\textquoteright} Satisfaction and Expectation Confirmation: Evidence from the Tourism Industry",
abstract = "This chapter was designed to specifically explore the effect of post-purchase retargeting ads on consumers{\textquoteright} confirmation of expectation and satisfaction. Data from 402 respondents having prior experience with post purchase retargeting ads after purchasing an e-tourism service was collected. The structural equation modeling technique was applied to analyze the data using SmartPLS 3 software. Results revealed that confirmation has significant effect on satisfaction, satisfaction has significant effect on repurchase intentions, and post-purchase retargeting ads competitiveness has significant effect on confirmation and significant indirect effect on satisfaction.",
keywords = "ECT, Expectation{\textquoteright} confirmation, PLS-SEM, Repurchase intentions, Retargeting, Satisfaction",
author = "Jordi L{\'o}pez-Sintas and Giuseppe Lamberti and Haitham Alghanayem",
note = "Publisher Copyright: {\textcopyright} 2023, Springer Nature Switzerland AG.; PLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling ; Conference date: 06-09-2022 Through 09-09-2022",
year = "2023",
doi = "10.1007/978-3-031-34589-0\_9",
language = "English",
isbn = "9783031345883",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer Nature",
pages = "75--83",
editor = "L{\u a}cr{\u a}mioara Radomir and Raluca Ciornea and Huiwen Wang and Yide Liu and Ringle, \{Christian M.\} and Marko Sarstedt and Marko Sarstedt",
booktitle = "State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond",
}