A Mulatto Brazil - The narrative of the Dionysian character of Brazilian society in the 2014 FIFA World Cup

Daniel Malanski*, Emilio Fernandez Peña

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review


The 2014 FIFA World Cup in Brazil conveyed – by its slogan, mascot, posters and ceremonies – the idea of a Mulatto Brazil (an inventive and festive nation under the sign of two idiosyncratic worlds). We argue that such a reference – based on the duality between Dionysius and Apollo (as contemplated by Nietzsche and brought to the context of Brazil and football by Freyre) – was used as a means of bringing forward an idea of the exceptionality of Brazilian society (based on nationalist concepts of ethnicity) to attract tourists, ease social tensions and justify the event’s costs.
Original languageEnglish
Pages (from-to)1
Number of pages18
JournalNational Identities
Early online date14 Sept 2022
Publication statusPublished - 2 Oct 2022


  • 2014 FIFA World Cup
  • Apollonian/Dionysian
  • Brazilian identity
  • Gilberto Freyre
  • football

Cite this