A methodological proposal for analyzing television fiction

Paula Hernández-García, María Jesús Ruiz-Muñoz, Núria Simelio-Solà

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Abstract

The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet.
Original languageEnglish
Pages (from-to)449-469
JournalPalabra Clave
Volume16
DOIs
Publication statusPublished - 1 Jan 2013

Keywords

  • Audience
  • Internet
  • Spain
  • Television

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