A discrete proposal: Appeals to the social networks of popular programmes in Europe: Appeals to the social networks of popular programmes in Europe

Ana Belen Monclus Blanco; Nuria Garcia-Muñoz; Matilde Delgado Reina; Maria Rosa Franquet Calvet; Emilio Prado Pico; Alba Mendoza Camps

doi:10.7764/cdi.45.1562

A discrete proposal: Appeals to the social networks of popular programmes in Europe: Appeals to the social networks of popular programmes in Europe

Ana Belen Monclus Blanco, Nuria Garcia-Muñoz, Matilde Delgado Reina, Maria Rosa Franquet Calvet, Emilio Prado Pico, Alba Mendoza Camps

Research output: Contribution to journal › Article › Research › peer-review

5 Citations (Scopus)

Abstract

This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017.Theaimistoidentifyhowthe attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The contentanalysisshowstheresourcesand strategiesused,thedifferencesaccording to country, channel ownership and programme genre, and the hegemonic useofhashtagsandtheuniquestrategies of info-show in commercial channels.

Original language	English
Pages (from-to)	227-240
Number of pages	14
Journal	Cuadernos.info
Volume	45
Issue number	45
DOIs	https://doi.org/10.7764/cdi.45.1562
Publication status	Published - 2019

Keywords

Digital terrestrial television
Fiction
Hashtag
Info-show
Information
Social media

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10.7764/cdi.45.1562

https://ddd.uab.cat/record/221779

Cite this

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keywords = "Digital terrestrial television, Fiction, Hashtag, Info-show, Information, Social media",

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doi = "10.7764/cdi.45.1562",

language = "English",

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AU - Franquet Calvet, Maria Rosa

AU - Prado Pico, Emilio

AU - Mendoza Camps, Alba

PY - 2019

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AB - This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017.Theaimistoidentifyhowthe attention of social audiences is sought while the broadcast is taking place and what form these appeals acquire in the narrative and structure of formats. The contentanalysisshowstheresourcesand strategiesused,thedifferencesaccording to country, channel ownership and programme genre, and the hegemonic useofhashtagsandtheuniquestrategies of info-show in commercial channels.

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KW - Social media

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A discrete proposal: Appeals to the social networks of popular programmes in Europe: Appeals to the social networks of popular programmes in Europe

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Keywords

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