| Translated title of the contribution | A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo |
|---|---|
| Original language | Multiple languages |
| Pages (from-to) | 21-32 |
| Journal | grafica |
| Volume | 7 |
| Issue number | 13 |
| Publication status | Published - 1 Jan 2019 |
A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo / A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo / A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo
Research output: Contribution to journal › Article › Research
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(Scopus)