A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo / A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo / A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo

Translated title of the contribution: A design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo

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Translated title of the contributionA design without logo does not damage brand: a packaging with a generic logo and without logo vs a symbolic logo
Original languageMultiple languages
Pages (from-to)21-32
Journalgrafica
Volume7
Issue number13
Publication statusPublished - 1 Jan 2019

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